Ill-fitted bras can harm confidence and self-esteem, resulting in emotional pain that often goes unnoticed because it isn't visibly obvious.
INSIGHT
Translate invisible emotional wounds into tangible physical pain for better understanding of the damage.
IDEA
Tactile Out-of-home advertising
Tactile designs made with staple pins rupturing the base material.
Strategic touch-points
Advertisements placed in airports meant to be noticed after long flights.
Billboards in the Financial District meant to be noticed after a tiring day at work.
Mall posters meant to be noticed while shopping.
Microsite
The knix.com/supportcomfort microsite is the go-to hub for women who embrace bras. With partnerships with top bra experts and healthcare professionals, Knix provides essential resources for breast health and comfort.