Young women are often attracted to "bad boys," even though they can be dangerous and harmful.
INSIGHT
This Valentine's Day, consider Kellogg’s Special K: the good guy who makes a better choice for a life partner.
IDEA
Special edition packaging with motivational notes just like a loving partner would write
Oversized boyfriend hoodies made from ‘100% boyfriend material
Make Ryan Gosling of “Hey Girl Motivation” fame the brand ambassador